# WhatsPortal > Official WhatsApp Business API platform for Indian SMBs. Run campaigns, manage team support, and automate order notifications — all from one place. WhatsPortal is an official WhatsApp Business Solution Provider (BSP) that lets Indian businesses connect, manage, and automate WhatsApp Business API (WABA) operations without writing code. ## Core Platform Features - **Shared Team Inbox** — All customer WhatsApp messages land in one unified inbox. Assign conversations to agents, add private internal notes, and track delivery and read receipts per message. - **Bulk Broadcast Campaigns** — Upload a CSV, choose an approved template, and send personalised messages to thousands of contacts. Schedule campaigns in advance and monitor real-time delivery, read, and failure analytics. - **No-Code Workflow Automation** — Drag-and-drop flow builder with conditions, delays, and branching logic. Trigger automations from Shopify orders, logistics events, lead form submissions, or any external webhook. - **WABA Onboarding & Template Management** — Guided WhatsApp Business Account setup, phone number verification, and a full template library covering Marketing, Utility, and Authentication categories with end-to-end Meta approval tracking. ## Integrations - **Shopify** (E-commerce) — Sync customers, trigger order confirmation / shipment / delivery messages, run abandoned cart recovery, send COD confirmation to reduce RTOs. - **Shiprocket** (Logistics) — Automated shipping notifications at every milestone: dispatched, in transit, out for delivery, delivered. Handles NDR management and delivery failure rescheduling. - **Delhivery** (Logistics) — Webhook-driven real-time delivery status alerts, RTO prevention notifications, and proof-of-delivery collection at scale. - **PetPooja** (Restaurant POS) — Order confirmed / ready / dispatched notifications, daily menu and offer broadcasts, post-visit review requests. - **Meta Lead Forms** (Lead Generation) — Capture Facebook and Instagram ad leads and open a WhatsApp conversation within 60 seconds; qualify and route automatically. - **Custom Webhooks** — Any system can POST to WhatsPortal to trigger personalised WhatsApp messages: payment gateways, booking systems, internal backends. ## Key Use Cases 1. **COD Order Confirmation** — Confirm cash-on-delivery orders over WhatsApp to reduce return-to-origin (RTO) rates by up to 40%. 2. **Abandoned Cart Recovery** — Detect Shopify cart abandonment events and send personalised recovery messages; average recovery rate 25–35%. 3. **Proactive Shipping Updates** — Eliminate WISMO support tickets by automatically notifying customers at every shipment milestone. 4. **Ad Lead Response** — Convert Facebook/Instagram lead form submissions into live WhatsApp conversations in under 60 seconds. ## Pages - [Home](https://whatsportal.io/) — Platform overview, features, integrations, and use cases - [Sign up](https://whatsportal.io/signup) — Create a free account (no credit card required) - [Login](https://whatsportal.io/login) — Access your workspace - [Blog](https://whatsportal.io/blog) — Practical guides for WhatsApp Business API teams - [Privacy Policy](https://whatsportal.io/privacy) - [Terms of Service](https://whatsportal.io/terms) - [Security](https://whatsportal.io/security) - [Cancellation & Refund Policy](https://whatsportal.io/cancellation) - [Contact](https://whatsportal.io/contact)